Case Studies
Read about some of the problems I helped solve for my past employers as a website professional. Want to learn about my latest work and how I can solve your problems?
Supermajority in all eight wards
How I helped the Make All Votes Count DC campaign pass Initiative 83 with more than 70% of the vote.
A record-setting year
How I helped Marquette achieve its highest undergraduate enrollment since 1990 and its most diverse student population ever for fall 2019.
¿Hablas español?
When a shrinking Midwestern birth rate reduced our prospective student population, we created Spanish-language content to reach more students.
Migrating to a CMS
How I trained hundreds of faculty, staff, interns, and freelancers to help migrate tens of thousands of websites and documents.
Resume
Top Skills
- Audience research, copywriting, copyediting, Moz (SEO research), photo selection, and photo editing
- User testing, Sketch, Figma, HTML, CSS, JS, XSL, Mailchimp, quality assurance, WordPress, Omni CMS, Netlify CMS
- Google Analytics, Google Tag Manager, Google Data Studio, A/B testing
Professional Experience
- Web Strategist, 2021 - current
American Physical Society (APS Physics) (Washington, D.C. / Remote)
Leads cross-departmental teams to build digital products to attract and retain members, authors, volunteers, donors, and meeting attendees for both the Experience and Engagement and Information Services departments. - Trustee, 2023 - current
Lupine Trust (Washington, D.C. / Remote)
Serves on the three-member board of a philanthropic organization that researches and funds non-profits working to decrease poverty and increase voting access in the greater Washington, D.C. area. - Website product lead and petition circulator, 2024
Make All Votes Count DC (Washington, D.C. / Remote)
Managed a WordPress website before migrating to a NationBuilder website used to educate and organize voters, volunteers, and donors for the Initiative 83 campaign. Also collected almost 500 signatures to help get the initiative on the November 2024 ballot where it won with over 70% of the vote, including a supermajority in all eight wards. - Interactive Marketing Designer, 2015 - 2020
Marquette University (Milwaukee, WI / Remote)
Created and managed digital content to increase enrollment, fundraising, brand awareness, and internal and external communications for the Office of Marketing and Communication.
Education
Marquette University, 2015
B.A. in Journalism, Writing-Intensive English (minor)
GPA: 3.75
Certifications
- Measuring UX and ROI, 2024 (Nielsen Norman Group)
- Career Essentials in GitHub, 2024 (GitHub)
- Ethics in the Age of Generative AI, 2024 (LinkedIn)
- Discovery: Building the Right Thing, 2024 (Nielsen Norman Group)
- Discover the Next Generation of Google Analytics, 2024 (Google)
- Figma for UX Design, 2021 (LinkedIn)
- Scrum: The Basics, 2021 (LinkedIn)
- Analytics Individual Qualification, 2021 (Google)
- Inbound Marketing Certification, 2021 (HubSpot)